400 tickets have been sold for your annual gala. The room is set-up to accommodate this guest count, but when the night comes, only 350 people show up. There are tables with empty seats and every empty seat seems like it has a spotlight shining on it…
The success of your event is more than just ticket sales. In-room fundraising, including text-to-give appeals and silent and live auctions, depend upon a room full of excited and engaged attendees. Not to mention the perception of empty seats. What happened? How do you avoid this from happening again?
Often, people bail last minute on an event just because they don’t feel like going. According to EventBrite, 4 out of 5 guests consider flaking on an event they’ve already bought tickets to. So why is flaking so prevalent? According to the Eventbrite survey: • 41% are tired • 40% don’t feel good • 30% don’t want to be around people • 25% blame the weather |