Mobile apps have transformed the way we attend events! Gone are the days of pen and paper! No longer do guests want to fill out their name and number on a clipboard to bid on auction items. No longer are you writing down people’s credit card numbers on a receipt to key in the information at a later date back in the office. We now live in a world of immediacy and a world where over 2.5 billion people own smartphones. Which is why mobile bidding and ‘text to give’ have become essential features at any event looking to raise funds.
The success of any event heavily depends on the guests’ experience, which includes their digital experience. According to Eventtia, a recent study shows that 60% of event planners say that by offering an event app, they saw an increase in attendee engagement and 91% of event planners saw a positive ROI from event apps.
Mobile apps have a plethora of benefits. They provide the opportunity to increase donations, brand awareness, and sponsorship advertisements. Mobile event apps are also likely to boost attendee engagement, reduce paper waste, and are a good outlet for receiving feedback. One of the biggest perks of using a mobile app for an event is that it provides the opportunity to navigate your attendees during the event.
Below are a couple of tips to follow when utilizing a mobile platform for your event:
- Encourage your attendees to download/register for the app prior to the event
- Keep attendees up-to-date and informed with push notifications via the app
While some argue that mobile event apps could be distracting to your guests, others have the mentality of, ‘in a digital distraction age, if you can’t beat them, join them’. Mobile apps could also be the solution to some common event issues. For example, mobile apps could alleviate hold-ups at registration or check-in.
In an age where people do most of their interaction, engagement and consummation of information through a digital platform, mobile event apps would make your event more relevant than ever.